JMA MARKETING EDUCATION PROGRAMS AND JMA MARKETING INSTITUTE
JMA Marketing Academy
JMA Marketing Academy offers three different courses, a gBasic Courseh, gSpecialty Courseh and gManagement Development Courseh, each of which suits the specific needs of marketers. The gBasic Courseh is an intensive training course, comprehensively covering knowledge necessary in marketing and the skills essential for new marketers. The gSpecialty Courseh is tailored to the needs of marketing practitioners, providing marketing expertise and advanced skills. Study groups, under the instruction of a coordinator, examine practical problems and seek solutions throughout the sessions. The "Management Development Course" trains marketing executives. The purposes of the course are to deepen practical and theoretical knowledge and to foster insights in problem-solving.
Marketing Certification Program (JMA Marketing Master Course)
JMA Marketing Master Course endows professional marketers with valid qualifications. This intensive course consists of 220 sessions during a nine month period. Marketers with both business and academic experiences prepare curriculums and instruct sessions. Students also work on a masterfs thesis, and, upon completion, receive a Marketing Master, certified by JMA. The course covers four categories: marketing strategies, the product, the consumer and marketing communication. Students master advanced marketing skills and knowledge.
Marketing Research and Methodology Study Groups
As business environments change overnight, creative strategies are essential in todayfs marketing. JMA organizes study groups to keep abreast of new challenges in marketing. These groups focus on such topics as relationships marketing, consumer research, marketing science and case study research.
Marketing Researches and Proposals
The JMA Marketing Research Committee conducts basic research and JMA members can access reports on this research. JMA also provides research information and proposals to marketers.
JMA MONTHLY LUNCHEON
JMA invites speakers from a variety of backgrounds to give their perspectives on the latest topics.
JMA PUBLICATIONS
The Japan Marketing Association publishes periodicals for the benefits of JMA members. "JMA Marketing Journal" is a quarterly academic research magazine edited by marketing scholars. "JMA Marketing Horizon" is a monthly marketing news periodical edited by experienced JMA practitioners. "JMA Report" and gJMA's Newsletterh cover the latest activities of JMA. JMAfs monthly news publication "Marketing Now" is distributed during JMA's monthly luncheon. All publications are printed in Japanese.
KANSAI CHAPTER (KANSAI MARKETING ASSOCIATION)
Our Kansai Chapter started operation in 1979 and moved to a new office in 1995. The chapter endeavors to expand and diversify its activities in order to meet the demands of member marketers of various backgrounds.
Education Programs
The gMarketing Mind Basic Courseh provides an opportunity for JMA Kansai members to learn basic skills and gain knowledge in marketing. The gPower-up Seminarh focuses on marketing research, marketing strategies and product development. gProject Researchh studies topical issues and conducts research.
Exchange Program and other Activities
The Kansai Chapter holds monthly gatherings which promote communication among its members and where they can build friendships. The chapter also organizes a biannual marketing symposium. gAsia Study Tourh provides participants with first-hand observation of lively Asian business situations.
KYUSHU CHAPTER (KYUSHU MARKETING ASSOCIATION)
The Kyushu Chapter was established in May, 1988. This chapter promotes communication among JMA members and local industries.
The Kyushu Chapter offers four education programs, gBasic Academyh, gMarketing Research Meetingsh, gPlanning Skills Development Seminarh, and gExecutive Management Seminarh for every level of marketers. Marketing Seminars select problems on distribution and consumption in hope that these seminars will generate activity among local businesses.
HOKKAIDO CHAPTER (HOKKAIDO MARKETING ASSOCIATION)
Since its foundation in 1990, the Hokkaido Chapter has endeavored to promote local industries through its marketing programs.
gMarketing Academy Basic Courseh provides an opportunity for its members to learn the basic skills and knowledge of marketing. Marketing Seminars invite speakers to give their perspectives on new problems.